Tuesday, October 28, 2008

Carbon Credits Scam-ometer Ratio: 0.30

I noticed when talking with people, regardless of political affinity, that they are innately skeptical of carbon credits/offsets and the whole carbon trading thing. It's as if there is something that makes the subconscious mind think, "this doesn't smell right". So off I went to devise a wholly unscientific measure of the public scam-mi-ness sentiment of carbon credits, using the Google search auto-completion mechanism.

The short of it is that I took the number of searches for "carbon credits scam" (390,000) divided by searches for "carbon credits" (1,280,000) and got 0.30. That's astounding! Carbon credits have a massive negative PR problem. In a future blog, I'll cover some reasons why.

Disclosure: no positions

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