Thursday, January 1, 2009

The ultimate iPhone app: try and buy another carrier

Here's a free New Year's idea for Apple. Offer one or more apps on the app store that will let a user try out another carrier for a day or two, either for free or for some nominal price. If they like the service, they can then pay a "switching fee" and sign up for good with the new carrier. I have a feeling carriers like Sprint would offer such an app for free.

The benefit to the user is that they can see if the carrier has good 3G and voice coverage in a particular geographic area. The benefit to Apple and AT&T in America for example, is that they may be able to prevent getting sued. In many people's eyes, they over-promised and under-delivered. Prevent an uprising and bank some pro-rated switching costs before it's too late.

Disclosure: no positions
Posted by Kevin Lawton at 5:16 PM

1 comment:

mikedatl said...

I for one would love such an app. I'm in AT&T's back yard in Atlanta and I get dropped all the time. I call them the carrier with the fewest bars in the most places. I constantly switch back to Edge just so I can get decent voice service. Oh, I wish I could switch back to TMobile.

January 2, 2009 at 5:15 AM

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